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Want your business to become the star attraction?

Increase your brand visibility, attract more customers and grow your business by becoming a Headliner 

You need to get more customers and grow your business

Sounds easy doesn’t it, but in reality if no one has heard of you and what you do, you’ll have difficulty grabbing their attention.

This is where PR comes in.

You see, I hear from business owners and in-house PR and Marketing teams that you’re constantly being told you need to do some PR to get more customers, but you’re really not sure where to begin. 

I get it. I really do.

It’s hard to find the time to manage your PR, Content Marketing and Social Media when you’ve got to navigate the day-to-day management of a business or a team.

PR is so valuable in helping you and your team to become known as the experts you are. From press releases, to blogging, podcasting and using social media to face-to-face networking – finding the right mix of PR tools to #shareyourstory in a way that genuinely enhances your brand reputation and grows your business in the right way can be a challenge.

That’s why I’ve created my membership community, Headliners.

Introducing Headliners: The PR and Digital Marketing Academy

Headliners is a paid for subscription site that will help you create and deliver a PR strategy for your brand that brings genuine measurable results. I’m talking about increased visibility in your target market, being seen by the people you want to work with, attracting new customers and in turn, boosting your profits. 

That’s our wish for you and through Headliners, we’ll be on hand to support you along the way by helping you create the best possible PR strategy to #shareyourstory in the best way for you.

What's inside Headliners? 


Exclusive workable materials released monthly just for your to develop your skills in every aspect of PR



Blogs, video training, templates and worksheets - you'll get exclusive access to everything within Headliners



Experts from across the industry will share their knowledge through interviews and materials 

Group calls 

Regular group calls where you can put your questions to the Headliners team and other experts  


An online forum to talk to other Headliners. We'll answer any questions you may have, give you feedback and have conversations 

Awareness days calendar

A comprehensive list of awareness days to enhance digital PR for any industry 

Meet the creator of Headliners 


I’m Kathryn Dishman-Baird - PR professional, content creator and self confessed social media geek. 

I’m the Founder of award winning PR consultancy KD Communications and the membership community Headliners. 

Most days you’ll find me in my office in Northumberland, UK, beavering away on my laptop creating things like press releases, blog content and social media strategies. That is my happy place.

With over 15 years of experience in marketing communications - both in-house and as a business owner - I’ve picked up some little gems of knowledge along the way and have created Headliners so that I can share what I know with you.

I'm a PR strategist at heart, fully focused on helping you get the results you want by promoting your brand in the right way for you and your audiences.​

So if you're a business owner struggling to get your voice heard, or you manage an in-house communications team for your employer and you're not sure how to raise your profile, Headliners is for you.

What our headliners have to say

"When it comes to PR and social media Kathryn is by far the most knowledgeable person I’ve met, especially in the field of small business marketing. She understands the challenges small business owners face, but also knows exactly how to overcome those to get the best possible results for your business - and all in a super approachable way that’s perfect for the individual. I’m really excited about Headliners and the opportunity to not only learn from her month by month, but also to be able to apply her insights, and the knowledge she’s so passionate about, to my business along the way!"

Ceryn Rowntree 

Ceryn Rowntree Coaching 

"Headliners is going to be a game changer for small businesses who are looking to understand, implement and leverage PR in their everyday strategies! What Kathryn doesn't know about PR and digital marketing isn't worth knowing. With her depth of knowledge, forward thinking approach and ability to explain and teach, I can't wait to learn from her and start seeing the impact PR really can have on my business."

Claire Jenks Design

Claire Harding 

Claire Jenks Design 

get instant access to Headliners 

If you're ready to learn how to generate leads, attract new customers and take your PR activity to the next level, then it's time to enrol in Headliners: The PR and Digital Marketing Academy. All you need to do to join is choose your payment option below and click 'join today.' 


$ 47 

Recurring payment - cancel anytime in just 2 clicks of your mouse

We offer a 30 day money back guarantee


$ 450 

 *Save $114 when buying an annual subscription 

We offer a 30 day money back guarantee

30 DAY Money Back Guarantee

It's really important to us that you're fully happy with your membership. That's why when you become a Headliner we make sure you are fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value from being a member and you decide you want to cancel any time within 30 days of joining, just let us know and we'll send you a prompt refund. This is our 30 day money back guarantee. 

Is Headliners for you?

I'm going to be honest - Headliners isn't a membership that will suit everyone (and that's ok - after all we're all different). That's why I think it's best to be clear who will benefit from being a member from the outset. Let us explain more .... 

Headliners is for you if: 

  • You have a product or service based business from start-up to growth stage.
  • You manage an in-house marketing communications team and have employees who will benefit from learning more about PR. 
  • You want to grow your audience - both online and offline.
  • You want to learn how to convert leads into paying customers through PR. 
  • You want a one-stop shop to help you navigate the world of PR, Content Marketing and Social Media. 
  • You're confused about how to make your brand more visible in your target marketplace.
  • You need help creating a PR strategy that attracts new customers. 
  • You need help learning how to leverage social media for business. 
  • You want avoid overwhelm marketing your business online.
  • You like strategies, templates and checklists. 

Headliners is NOT for you if:

  • You want to use a 'one size fits all' approach to  promote your business - that doesn't work.
  • You don't believe in the value of PR and digital marketing in growing your business. 
  • You expect to see instant results - PR, content marketing and social media can often take a while to deliver results and is very much about consistency and building trust over time rather than an instant fix.
  • You don't have a face for your brand. We need to build relationships and trust with your audiences by showing them the human face and personality behind it. 
  • You don't enjoy being part of a community.
  • You're not willing to experiment - you may need to try a few things before you get your promotional mix just right for your brand. 
  • You're not willing to adapt to the needs of your audiences - they'll dictate the channels you use and how you communicate with them.
  • You're not willing to put the work in - we can give you the information you need and guide you, but we can't do it for you. 

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