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Struggling to navigate the ever changing digital PR landscape?

Making headlines is about to become easier. 

Increase your brand visibility, get featured in the right places and become THE go-to influencer in your industry by joining Headliners: The PR & Digital Marketing Academy

Does this sound familiar? 

Kathryn Dishman-Baird


  • You're struggling to make your brand stand out in a saturated market
  • Fighting those pesky Social Media algorithms (which seem to change on a daily basis) has become a chore
  • Keeping up with your blogging, video, email marketing, social media newsfeeds, online advertising, press and everything else you have to deal with as an entrepreneur is just... overwhelming!
  • Being a brand that is 'switched on' 24/7 has become exhausting 
  • Your online engagement has plateaued 

I get it, I really do ...

That's why I decided to create a membership site to help Solopreneurs get focused on investing time and effort in creating high quality content that converts followers to paying customers.

Introducing Headliners: The PR and Digital Marketing Academy

Headliners is a paid for subscription site that gives Solopreneurs like you the tools you need to not only create a digital PR strategy for your business, but also the knowledge and skills to deliver it in a way that gives you genuine, measurable results. 

I'm talking about leveraging PR in the right way for you to become an influencer in your industry, build an audience who want to buy from you and boost your profits. The best thing is that Headliners aims to do all of this while minimising the stress and overwhelm of marketing your business online. 

Headliners will help you to: 

  • Create a PR strategy that will get your business featured on all the right channels and position you as the expert you are
  • Keep on top of digital and social media trends to make sure your brand stays relevant
  • Build your audience and increase engagement
  • Get focused with your PR activity so you can concentrate on what makes you money. 
  • Become THE go-to influencer in your industry  

What's inside Headliners? 


Exclusive monthly sessions delivered by experts and influencers on all aspects of digital PR for you to learn from and implement into your business 



Blogs, video training, downloadable templates and worksheets - you'll get exclusive access to everything within Headliners

PR blueprint

A masterplan to follow that will guide you on how to create and deliver a digital PR strategy that will help you make headlines and become an influencer

Group video calls 

Regular group calls where you can put your questions to the Headliners team and other experts  


An online forum to talk to me and other Headliners. We'll answer any questions you have, give you feedback, share our wins, offer advice and get involved in conversations 

Media diary 

Exclusive access to my digital calendar that contains a comprehensive list of awareness days to enhance digital PR for any industry 

Meet the creator of Headliners 


I’m Kathryn Dishman-Baird - PR professional, content creator and self confessed social media geek. 

I’m the Founder of award winning PR and digital marketing consultancy, KD Communications and the recently launched membership site, Headliners. 

Most days you’ll find me in my office in Northumberland, UK, beavering away on my laptop creating things like press releases, blog content, podcast pitches and social media strategies. That is my happy place.

With over 15 years of experience in marketing communications - both in-house and as a business owner - I’ve picked up some little gems of knowledge along the way and have created Headliners so that I can share what I know with you.

I'm a PR strategist at heart, fully focused on helping you get the results you want by promoting your brand in the right way for you and your audiences.

So if you're a solopreneur who is struggling to get your voice heard amongst the noise online, make your brand standout and become known for being the expert you are, Headliners is definitely for you.

What our headliners have to say

"When it comes to PR and social media Kathryn is by far the most knowledgeable person I’ve met, especially in the field of small business marketing. She understands the challenges small business owners face, but also knows exactly how to overcome those to get the best possible results for your business - and all in a super approachable way that’s perfect for the individual. I’m really excited about Headliners and the opportunity to not only learn from her month by month, but also to be able to apply her insights, and the knowledge she’s so passionate about, to my business along the way!"

Ceryn Rowntree 

Ceryn Rowntree Coaching 

"Headliners is going to be a game changer for small businesses who are looking to understand, implement and leverage PR in their everyday strategies! What Kathryn doesn't know about PR and digital marketing isn't worth knowing. With her depth of knowledge, forward thinking approach and ability to explain and teach, I can't wait to learn from her and start seeing the impact PR really can have on my business."

Claire Jenks Design

Claire Jenks

Claire Jenks Design 

get instant access to Headliners 

If you're ready to learn how to generate leads, attract new customers and take your PR activity to the next level, then it's time to enrol in Headliners: The PR and Digital Marketing Academy. All you need to do to join is choose your payment option below and click 'join today.' 


$ 47 

Recurring payment - cancel anytime in just 2 clicks of your mouse

We offer a 30 day money back guarantee


$ 450 

 *Save $114 when buying an annual subscription 

We offer a 30 day money back guarantee

30 DAY Money Back Guarantee

30 day guarantee

It's really important to me that you're fully happy with your membership. That's why when you become a Headliner I make sure you're fully protected by my 100% Satisfaction Guarantee. If you don't feel like you've received value from being a member and you decide you want to cancel any time within 30 days of joining, just let me know and I'll send you a refund. This is my 30 day money back guarantee. 

Is Headliners for you?

I'm going to be honest - Headliners isn't a membership that will suit everyone (and that's ok - after all we're all different). That's why I think it's best to be clear who will benefit from being a member from the outset. Let me explain more .... 

Headliners is for you if: 

  • You're a solopreneur with a product or service based business from start-up to growth stage. 
  • You want to become an influencer.
  • You want to grow your audience.
  • You want to learn how to convert leads into paying customers through PR. 
  • You want a one-stop shop to help you navigate the world of PR, Content Marketing and Social Media. 
  • You're confused about how to make your brand more visible in your target marketplace.
  • You need help creating a PR strategy that attracts new customers. 
  • You need help learning how to leverage social media for business. 
  • You want avoid overwhelm marketing your business online.
  • You like strategies, templates and checklists. ​

Headliners is NOT for you if:

  • You want to use a 'one size fits all' approach to  promote your business - that doesn't work.
  • You don't believe in the value of PR and digital marketing in growing your business. 
  • You expect to see instant results - PR, content marketing and social media can often take a while to deliver results and is very much about consistency and building trust over time rather than an instant fix.
  • You don't have a face for your brand. We need to build relationships and trust with your audiences by showing them the human face and personality behind it. 
  • You don't enjoy being part of a community.
  • You're not willing to experiment - you may need to try a few things before you get your promotional mix just right for your brand. 
  • You're not willing to adapt to the needs of your audiences - they'll dictate the channels you use and how you communicate with them.
  • You're not willing to put the work in - I can give you the information you need and guide you, but I can't do it for you.

Frequently Asked Questions 

What actually is Headliners: The PR & Digital Marketing Academy?

Is Headliners right f​or me?

Can I cancel my membership at any time?

I’m not sure Headliners is right for me, can I trial the membership? 

Will I get one-on-one coaching from Kathryn? 

How long will I have access to the materials inside Headliners?

Why should I become a member now? 

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